By Design,
Not By Default.
The best schools don't react to AI, as it's no longer just about policing for plagiarism.
The best schools prepare students who think critically, create confidently, and build on skills to thrive in an AI-powered world.
Build your AI fluency strategy with us, today.
The Skills Gap
Is Real
Here's what the research shows:
- →73% of Canadian students use AI for schoolwork - up from 52% just two years ago (KPMG Canada, 2025)
- →Only 19% of schools have an AI policy in place (Gallup, 2025)
- →Only 48% of teachers have received any AI training from their school (CDT, 2025)
- →Only 12% of students have been told what AI actually is (CDT, 2025)
Students aren't waiting for permission. They're using AI right now - for assignments, for research, and even for advice on relationships and mental health. Without guidance, they're developing habits that will follow them into adulthood.
The schools that act now won't just be ahead. They'll be the ones their communities trust.
Where Do You Want to Start?
Two paths, one goal. Choose the stream that fits your school, or pursue both.
Half-day leadership workshop.
A focused working session with your leadership team to co-design your school's AI fluency strategy.
- AI Readiness Assessment debrief & gap analysis
- Co-design your AI vision, goals, and institutional priorities
- AI use policy & academic integrity framework
- Staff communication and change management plan
- Phased implementation roadmap with clear milestones
- Expandable to a full-day or multi-session engagement
Perfect for: Principals, department heads, school boards, and senior leadership teams.
Bring it to your class. See it work in your school.
- 3-week AI fluency curriculum
- In-person facilitation and hands-on student workshops
- Student project templates and portfolio guidance
- Post-program student assessments
- Post-program educator debrief and implementation notes.
Perfect for: Everyone, whether you're starting with one class, a pilot group, a team, or a club.
Looking for keynotes, PD days, or conference presentations? Get in touch
How It Works
Two streams. One shared goal: AI-ready schools.
Setting your school's AI fluency strategy
Click each step to learn more
Experience Meets This Moment
Michele Rocha founded Goals x Design after 25+ years leveraging data and insights, driving transformational change at some of Canada's most recognizable organizations: Google, TD, Rogers, and Bell. Now she brings that experience to meet the moment.
Michele works with administrators building policy, teachers navigating new tools, and parents trying to make sense of what AI means for their kids, because AI literacy isn't just a classroom issue. It's a whole-school conversation.
What makes Michele uniquely qualified isn't just her corporate background. She's an experienced workshop facilitator and a rep volleyball coach who has spent years working directly with youth, understanding how young people learn, what motivates them, and how to make complex ideas simple.
Goals x Design exists because every school community deserves a clear, confident answer to the AI question. Not a reaction. A plan, by design.
AI Readiness Assessment
The fastest way to know where your school stands.
A free 10-minute assessment that benchmarks your school\'s AI fluency across the Prosper, Prepare, and Protect pillars - and tells you exactly where to focus first.
- Overall AI readiness score across three pillars
- Instant classification level & peer benchmarking
- Institutional strengths and priority growth areas
- Personalized implementation roadmap
Perfect for: Administrators and educators ready to benchmark their school before committing to a program.
What People Say
"Michele brought tech thinking to our physical business at Ronin. She automated processes that used to take hours like marketing activities, social media planning, revenue reporting etc. so our team could focus more on strategy, reducing repetitive tasks. She was integral in launching our digital marketplace to help us scale. Michele sees which tasks technology should handle and which need the human touch, then delivers real transformation, not just consulting."
Kanitha B.
Owner of Ronin Volleyball
State of AI in Education
A regularly updated briefing for teachers, parents, and school administrators on what's happening in AI - and what it means for your school.